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SEO Assessment

In order to assess our role in your website’s development and success, we first need to examine your business in depth.  Formula SEO will set up an initial kick off meeting so we can familiarize ourselves with your company, brand, target audience, and expectations.  We will then do a thorough analysis of your website by breaking it down into several components such as the sites architecture, link popularity, web server configuration, construction etc., and provide recommendations based on problem areas.

Furthermore, we will investigate and show you where you have been in the past, where you are now, and where you will be as a result of our optimization services. This will give you a very precise idea of what collaborating with Formula SEO will do for your business and bottom line.

As part of our Assessment tools, we will prepare a report for you outlining the details of your site as it relates to:

• Search Engine Friendliness Evaluation
• Website Structure
• Content Distribution
• Internal Linking
• Search Engine Saturation
• Link Popularity (Page Rank)

These components are broken down into the follow sub categories:

• Content Analysis - We evaluate the feasibility of your content as it relates to SEO.
• Meta Tags - How they are set up in regards to Search Engines
• Home Page Evaluation - This page is crucial since it must be alluring to both: consumers and search engines
• Robots.txt - This is a file intended to be read by search engine spiders. Search Engines use this file as a guide as to what content they should or should not index. We will create one accordingly
• Sitemap - Sitemaps are imperative since they allow search engines to crawl all pages on your website. We will work to create a sitemap if you do not have one and/or optimize your existing one
• Source Code - We will evaluate your programming language and make recommendations as we deem necessary
• Link Building - We will teach you legitimate strategies to attract related links to your website

This evaluation will also include a keyword research test in which a Formula SEO consultant would research and provide detailed results on the top 5 keyword searches related to your industry. In addition, we will research and advise you on 5 competitor websites so you have a benchmark tool to reference.

Once you understand what the project entails, Formula SEO consultants will begin training you or your team in order to achieve TOP Search Engine Rankings and maximize your return of investment.