Ads posted on the radio plummeted in sales enabling businesses to post more ads on the radio. One in four internet users make purchases online or try to get information about products they heard on the radio. Hence audio ads can easily increase the overall impact of your online ad campaigns.

Google AdWords, helps you to post radio ad campaigns and also track the resulting traffic and conversions with the help of your AdWords account. There is Google Ad Creation Marketplace that helps you to create ads for your businesses. There are professionals who will provide quality scriptwriting, editing, production, and voice over talent, within a modest budget. With Google audio you can target the entire country for customers and you are sure to be heard on all FM stations. If one million people hear your ad at least 1% can become your customer. Here I am being modest. Google also helps you to track the number of people who have heard your ads and made a purchase. Using Google Analytics tools, you can track customer calls, website conversions, revenue, and other metrics to measure the impact of your radio campaigns.

This entry was posted on Wednesday, July 30th, 2008 at 6:10 am and is filed under Pay Per Click. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.